Accelerate the growth of your business with a fractional Chief Marketing Officer.

With over 20 years of experience in traditional and digital marketing, e-commerce, and sales, I have a proven track record of scaling DTC brands in apparel, footwear, cosmetics, health and wellness, and CPGs. I have helped some of my clients grow 100%-400% in 1-2 years. My global perspective living in New York City and Madrid has shaped how I approach my work - think big. I am excited and passionate about helping companies reach new heights. As your fractional CMO, I will provide high-level guidance and marketing expertise to your organization.

What is a fractional CMO?

A fractional CMO is someone who serves as your Chief Marketing Officer for your company but is hired as a contractor or consultant. Businesses use fractional CMOs because they do not need a full-time CMO but still require expert marketing leadership. I spent 9 years in an agency environment working with a variety of clients at the same time. As your fractional CMO, I understand what it takes to make an impact without the full-time role.

The benefits of hiring me as your fractional CMO

For large corporations, hiring a full-time CMO makes sense. Not every business needs a full-time CMO on the payroll. For small to medium-sized businesses, fractional CMOs can bring 90% of the value at a fraction of the cost. As your fractional CMO, your company gets an experienced marketing executive without the full-time salary and bonus structure. The money you save paying me a full-time marketing executive’s salary can be reallocated to accelerate your marketing initiatives.

My responsibilities as your fractional CMO

Accelerate Growth - Stranded

Accelerate Growth

Identify new growth opportunities, optimize existing sales channels, and enhance the customer experience.

Marketing Strategy - Stranded

Marketing Strategy

Define and implement your short-term and long-term digital marketing strategies.

Data Driven - Stranded Media


Monitor marketing KPIs and optimize your marketing spend.

Industry Trends - Stranded

Industry Trends

I’ll keep a close eye on the latest trends in marketing, technology and consumer behavior.

Process Elimination - Stranded Media

Process Elimination

Implement processes that result in greater efficiencies across your organization.

Cross-Functional Collaboration - Stranded

Cross-Functional Collaboration

Work closely with your team members, departments, and external agencies to align objectives.

Patrick Kritchever Stranded

Patrick Kritchever

Fractional CMO

Prior to running my own digital agency, I served as Chief Marketing Officer for New York-based startup Hey Hey Gorgeous. During my tenure, I worked with leadership to define and implement marketing strategies for the dual-sided marketplace. In two years, we established ourselves as the premier destination for curated beauty establishments.

I had the pleasure of being a guest speaker at Columbia University, University of Maryland, and LIM College of Fashion. A native of San Diego, I enjoy traveling, staying active, and spending time with my family.

Expertise: Brand Creative, Creative Leadership, Product Marketing, E-Commerce, Paid Social, PPC, Retail Strategy, Sales, SEO, Social Media, Video, Photography, Art Direction, Design, Copywriting

Solar System LinkedIn

Lets Talk

Reach me by phone or email

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