With over 20 years of experience in traditional and digital marketing, e-commerce, and sales, I have a proven track record of scaling DTC brands in apparel, footwear, cosmetics, health and wellness, and CPGs. I have helped some of my clients grow 100%-400% in 1-2 years. My global perspective living in New York City and Madrid has shaped how I approach my work - think big. I am excited and passionate about helping companies reach new heights. As your fractional CMO, I will provide high-level guidance and marketing expertise to your organization.
A fractional CMO is someone who serves as your Chief Marketing Officer for your company but is hired as a contractor or consultant. Businesses use fractional CMOs because they do not need a full-time CMO but still require expert marketing leadership. I spent 9 years in an agency environment working with a variety of clients at the same time. As your fractional CMO, I understand what it takes to make an impact without the full-time role.
For large corporations, hiring a full-time CMO makes sense. Not every business needs a full-time CMO on the payroll. For small to medium-sized businesses, fractional CMOs can bring 90% of the value at a fraction of the cost. As your fractional CMO, your company gets an experienced marketing executive without the full-time salary and bonus structure. The money you save paying me a full-time marketing executive’s salary can be reallocated to accelerate your marketing initiatives.
Identify new growth opportunities, optimize existing sales channels, and enhance the customer experience.
Define and implement your short-term and long-term digital marketing strategies.
Monitor marketing KPIs and optimize your marketing spend.
I’ll keep a close eye on the latest trends in marketing, technology and consumer behavior.
Implement processes that result in greater efficiencies across your organization.
Work closely with your team members, departments, and external agencies to align objectives.
Prior to running my own digital agency, I served as Chief Marketing Officer for New York-based startup Hey Hey Gorgeous. During my tenure, I worked with leadership to define and implement marketing strategies for the dual-sided marketplace. In two years, we established ourselves as the premier destination for curated beauty establishments.
I had the pleasure of being a guest speaker at Columbia University, University of Maryland, and LIM College of Fashion. A native of San Diego, I enjoy traveling, staying active, and spending time with my family.
Expertise: Brand Creative, Creative Leadership, Product Marketing, E-Commerce, Paid Social, PPC, Retail Strategy, Sales, SEO, Social Media, Video, Photography, Art Direction, Design, Copywriting
Lets schedule a call to learn more about your needs. Fill out the form below and I will contact you to schedule a consultation.
