Why You Need To Switch To Google Analytics 4

Why You Need To Switch To Google Analytics 4

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Google Analytics 4 at a glance

Google is transitioning to Google Analytics 4 (GA4) to offer a more advanced and future-oriented analytics solution. GA4 provides an enhanced understanding of user behavior across multiple platforms and devices, including websites and mobile apps. It offers improved cross-device tracking, deeper insights into customer journeys, and better measurement of app interactions.

GA4 addresses privacy concerns

Enhanced event tracking

Advanced AI and smarter data modeling

Deeper insights

Looking to switch from Universal Analytics to Google Analytics 4?

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