About Us / Beauty & Aesthetics / Hair Salon Marketing

Top Hair Salon Marketing Agency — Increase Appointments, Boost Loyalty, and Scale Profitably

As a dedicated hair salon marketing agency, Stranded helps hair and beauty salons attract new clients, increase bookings, and build loyal customer relationships. Our services include paid ads, SEO, local search optimization, and retention campaigns, all designed to deliver measurable growth. With proven expertise in beauty and aesthetics marketing, we position your salon for long-term visibility, trust, and success.

Speak with a Salon Marketing Advisor Today

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Hair Salon Marketing Strategies

One Team. One Strategy. Zero Chaos.

Stop juggling agencies and freelancers at your salon. We unify deep expertise in hair salon marketing strategies, creative, and growth under one roof so every move works toward the same goal. Led by senior marketing leadership, our team brings clarity, cohesion, and predictable growth for at every stage — from $500K startups to $10M+ multi-location salons.

View Plans & Pricing ↓

SEO and AI SEO marketing for aesthetics practices

Search Engine Optimization

Modern SEO for Salons: How Clients Actually Search

Showing up on page one is only part of the equation. At Stranded, we take a full-funnel approach to salon SEO by combining on-page optimization, local authority building, and content that connects with both search engines and real people. Our strategy helps your salon appear in AI search results, featured snippets, and platforms like ChatGPT, Gemini, and Perplexity, so you show up where clients are actively searching, comparing, and booking.

Learn More About SEO →

Google Ads for Hair Salons

Google Ads for Salons: From First Click to Booked Appointment

Our PPC campaigns are designed to meet clients at every stage of their journey, from early awareness to ready-to-book searches. Through smart targeting, keyword planning, and polished ad copy, we create campaigns that drive both traffic and new appointments. Every ad is shaped by real-time data and ongoing testing to ensure clarity, relevance, and performance. Whether it’s branded search, local promotions, or service-specific offers, we turn interest into bookings and ad spend into measurable growth.

Learn More About PPC →

Email marketing for hair salons to attract and retain clients, featuring a woman with blonde hair

Email Marketing For Salons

Email Marketing That Nurtures and Retains

Led by our senior copywriter with decades of big-brand experience, we create email campaigns that turn curious subscribers into first-time salon clients and keep loyal customers rebooking. From welcome sequences to re-engagement offers, every email is crafted to spark interest, drive bookings, and keep your salon top of mind between visits.

Paid social media ad campaign promoting seasonal med spa treatments and educational content for client awareness and retargeting

Paid Social for Hair Salon

Paid social plays a key role at the top and middle of the funnel, where audiences are passively scrolling rather than actively searching. We use seasonal promotions, event invites, and educational content to capture attention and stay in front of potential clients as they move through the decision-making process. With strategic retargeting and message sequencing, we help your brand remain visible, relevant, and ready when they are.

Real-Time Marketing Insights

See What's Driving Growth All in One Place

Unified Reporting: Track hair salon marketing performance across all Google digital properties, search, social, email, and your website from a single, streamlined dashboard.
Real-Time Visibility: Monitor live results for bookings, calls, impressions, and conversions to see what’s driving momentum.
Actionable Insight: Identify exactly which channels and campaigns create measurable patient growth and revenue impact.

From Other Hair Salons

GLAM of Scottsdale

YoY Growth: +134% online bookings, +51% Google Business (GBP) impressions, +89% organic search impressions, +20% search clicks

"We would like to take the time to show our appreciation for the extensive work Patrick and his team from Stranded have done for us over the past couple of years! Rebranding is never an easy task, but Patrick’s guidance throughout it has made all of our goals come true!"

Olga Castro, General Manager

View Story →

The Beauty Box NY

YoY Growth: +64% website traffic, +64% Google Business (GBP) impressions, +139% organic search impressions, +128% search clicks

"I am thrilled to share my experience with Patrick and his team, they have truly transformed our online presence. We saw noticeable improvements in our traffic and engagement metrics within a short period."

Gaynor Donelan, Owner

Visit Website ↗

Cut Hairdressing

For luxury salon Cut, we built a mobile-first website with fast load times and intuitive navigation—making services, pricing, and booking effortless on any device.

"For us, having an agency who understands our business is key, and because of their years of experience with the beauty and salon industry, I knew Stranded was the perfect agency to take our salon to a world-class level."

Raphael Alvarez, Owner

View Story →

Avanti Salon

Avanti Salon, a Newbury Street icon for over 40 years, has partnered with Stranded for more than a decade to enhance their digital presence.

View Story →

Marketing Packages

Our all-in-one and à la carte marketing plans adapt as your business grows. Need a custom solution? Let’s talk!

All-In-One Marketing Packages

All-In-One Essentials

$2,500 /mo

Our foundational package with SEO, PPC, email, and consulting to fuel your start.

Key Features

Marketing strategy and quarterly roadmap
Consulting: 1 hour/month dedicated to marketing strategy and planning.
SEO Essentials Package: Deliver consistent content, build AI recognition, and establish foundational backlink authority
Pay-Per-Click Strategy: Reach new customers, boost awareness, and retarget with precision using Google Ads.*
Email Marketing: 2 campaigns/month
Real-Time Marketing Insights: Branded dashboard with live performance data
Monthly performance report with strategic insights

*All ad spend is billed directly to your business by Google, using the payment method on file in your Google Ads account.

All-In-One Plus

$3,500 /mo (Save 10%)

Gain momentum with more SEO, more email, more strategy plus design support. Built for growing businesses.

Key Features

Marketing strategy and quarterly roadmap
Consulting: 2 hours/month of dedicated marketing strategy, delivered in bi-weekly 1-hour sessions.
SEO Plus Package: Balanced SEO growth with stronger AI footprint, double the content power, and authority link building
Pay-Per-Click Strategy: Reach new customers, boost awareness, and retarget with precision using Google Ads.*
Email Marketing: 4 campaigns/month
Graphic design: Up to 2 collateral requests (print or digital) per month
Real-Time Marketing Insights: Branded dashboard with live performance data
Monthly performance report with strategic insights

*All ad spend is billed directly to your business by Google, using the payment method on file in your Google Ads account.

All-In-One Premium

$5,000 /mo (Save 20%)

Maximize growth with advanced SEO, AI authority, extra email, and design included.

Key Features

Marketing strategy and quarterly roadmap
Consulting: 2 hours/month of dedicated marketing strategy, delivered in bi-weekly 1-hour sessions.
SEO Premium Package: Aggressive SEO + AI authority building, designed to dominate both traditional search engines and AI-driven results
Pay-Per-Click Strategy: Reach new customers, boost awareness, and retarget with precision using Google Ads.*
Email Marketing: 6 campaigns/month
Graphic design: Up to 4 collateral requests (print or digital) per month
Real-Time Marketing Insights: Branded dashboard with live performance data
Monthly performance report with strategic insights

*All ad spend is billed directly to your business by Google, using the payment method on file in your Google Ads account.

Search & SEO Growth

SEO Essentials

$695 /mo

Emerging startups and small businesses that want a budget-friendly SEO foundation with AI visibility, consistent content, and authority backlinks. Package also included in our All-In-One Essentials Plan.

Focus: A cost-effective entry package designed to deliver consistent content, build AI recognition, and establish foundational backlink authority.
Strategic Site Audit: Identify on-site issues, growth opportunities, and establish baseline performance.
Keyword & Competitor Research: Local + national keyword insights with competitor gap analysis.
Content Cluster Strategy: Structured keyword mapping around 5 core focus topics to strengthen topical authority.
On-Page SEO: Optimization of 1 priority web page/month, aligned with search intent and high-value keywords.
Content Creation: 1 SEO Blog Post (1,000+ words, keyword-optimized) → Built to rank in Google and surface in AI overviews
Mini AI SEO Backlink Boost: 2 AI-ranking press release placements or guest posts on high-authority sites crawled by AI tools
100 High DA Backlinks (contextual, mix of dofollow/nofollow) with DA 45–95 range for strong authority signals
Basic AI Visibility Setup: (5–10 mini tasks) to seed recognition in ChatGPT, Gemini, and Perplexity
Google Tools Setup & Monitoring: Rank tracking, Search Console integration, and analytics configuration.
Live Reporting Dashboard: Branded, real-time performance insights and keyword rankings.

SEO Plus

$1250 /mo (Save 10%)

Small to mid-size businesses ready to scale their SEO with more content, stronger AI visibility, and expanded backlink authority. Package also included in our All-In-One Plus Plan.

Focus: Balanced SEO growth with stronger AI footprint, double the content power, and authority link building — designed to compete in more competitive niches.
Strategic Site Audit: Comprehensive review to uncover on-site issues, opportunities, and establish baseline performance.
Keyword & Competitor Research: Local + national keyword insights with competitor gap analysis.
Content Cluster Strategy: Structured keyword mapping around 10 core focus topics to strengthen topical authority.
Snippet Optimization: AI-friendly formatting and semantic structure for better Featured Snippet visibility.
On-Page SEO: Optimization of up to 2 priority web pages/month, aligned with search intent and high-value keywords.
Content Creation: 2 SEO Blog Posts (1,000+ words, keyword-optimized) → Built to rank in Google and surface in AI overviews
AI Backlink Campaign: 4 monthly placements (mix of AI-ranking press releases + guest posts on authority sites)
200 High DA Backlinks (contextual, diversified sources) with DA range 50–95 to boost domain authority.
AI Training & Reinforcement: Ongoing Microworkers-style brand exposure tasks (monthly prompts to seed brand mentions across ChatGPT, Gemini, and Perplexity)
Google Tools Setup & Monitoring: Rank tracking, Search Console integration, and analytics configuration.
Live Reporting Dashboard: Branded, real-time performance insights and keyword rankings.

SEO Premium

$1,750 /mo (Save 17%)

Businesses in competitive industries ready to dominate both Google search and AI-driven overviews with advanced content, premium backlinks, and full AI optimization. Package also included in our All-In-One Premium Plan.

Focus: Aggressive SEO + AI authority building, designed to dominate both traditional search engines and AI-driven results in highly competitive markets.
Strategic Site Audit: Advanced review to uncover on-site issues, technical gaps, and high-growth opportunities.
Keyword & Competitor Research: Local + national keyword insights with competitor gap analysis.
Content Cluster Strategy: Keyword mapping around 10+ core focus topics to build unmatched topical authority.
On-Page SEO: Optimization of up to 3 priority web pages/month, aligned to high-intent keywords and search intent.
Content Creation: 3 SEO Blog Posts (1,000+ words each, advanced SEO + conversational AI targeting) → Designed to rank in Google, surface in AI overviews, and reinforce topical authority
Snippet Optimization: AI-ready formatting and semantic structure for Google’s Featured Snippets + AI summaries.
Expanded AI Backlink Campaign:

6 premium placements/month (AI-ranking press releases, guest posts, authority backlinks)
Each press release syndicated to 120+ Google News sites for maximum visibility

300 High DA Backlinks from premium-tier, high-trust domains with DA range 50–98
Full AI Search Optimization Setup:

Complete Microworkers campaign + AI search training
20–30 prompts/month, data formatting, and structured workflows to ensure recognition across ChatGPT, Gemini, and Perplexity

Google Tools Setup & Monitoring: Rank tracking, Search Console integration, and analytics configuration.
Live Reporting Dashboard: Branded, real-time performance insights and keyword rankings.

Social Media Studio (SoCal + NYC Clients)

Social Media Studio

$2,300 /mo

Focus: Consistency + Presence — Perfect for clients establishing a strong, polished social presence.

1 scheduled onsite shoot day for professional content creation
Social calendar with 6–8 custom posts per month across 2–3 platforms (Instagram, TikTok)
Light community management: responding to basic comments and DMs
Scheduling and posting across platforms
Creative briefs and direction for in-person and remote content creation
Deep-dive social report with actionable recommendations
Monthly performance report with insights & learnings
Bi-weekly trend watch: curated roundup of trending sounds, events, and cultural opportunities
Real-time marketing insights: branded dashboard with live performance data

Social Media Studio Plus

$4,600 /mo

Focus: Growth + Engagement — Ideal for clients looking to grow their audience and consistently boost engagement.

2 scheduled onsite shoot days for professional content creation
Social calendar with 10–12 custom posts per month across 2–3 platforms (Instagram, TikTok, YouTube Shorts)
Moderate community management: responding to comments, DMs, and engagement 2–3x/week
Scheduling and posting across platforms
Creative briefs and direction for in-person and remote content creation
Deep-dive social report with actionable recommendations
Monthly performance report with insights & learnings
Bi-weekly trend watch: curated roundup of trending sounds, events, and cultural opportunities
Real-time marketing insights: branded dashboard with live performance data

Social Media Studio Premium

$6,900 /mo

Focus: Scale + Strategic Partnership — For clients seeking aggressive awareness, cultural relevance, and long-term growth.

3 scheduled onsite shoot days for professional content creation
Social calendar with 18–20 custom posts per month across 2–3 platforms (Instagram, TikTok, YouTube Shorts)
Advanced community management: responding to comments, DMs, and engagement 4–5x per week
Scheduling and posting across platforms
Creative briefs and direction for in-person and remote content creation
Deep-dive social report with actionable recommendations
Monthly performance report with insights & learnings
Bi-weekly trend watch: curated roundup of trending sounds, events, and cultural opportunities
Real-time marketing insights: branded dashboard with live performance data

Ads & Web Experience

Pay-Per-Click (Google Ads)

$1,250 /mo

Optimization of up to 10 Ad Groups
Campaign Types: Performance Max, Search, Display, Video, and Shopping Ads campaigns
Conversion Tracking Setup: (GA4, GTM, Merchant Center)
Smart Bidding Strategy: Align keyword intent with performance goals to maximize your budget
Competition Analysis
Keyword Match Types: Target high-impact keywords to reach the right audience and drive more conversions
Copywriting: Craft compelling headlines, strong CTAs, and keyword-driven messaging to boost click-through rates and conversions
Landing Page Optimization: Enhance or develop landing pages with A/B testing and UX improvements to boost conversions
Negative Keyword Filters: Filter out irrelevant traffic and protect ad spend
Ongoing campaign monitoring and adjustments
Detailed performance tracking and reporting
Live Reporting Dashboard: Branded, real-time performance insights for your PPC campaigns

*Your advertising budget is separate from our service fees. All ad spend is billed directly to your business by Google, using the payment method on file in your Google Ads account.

Learn more about our PPC Strategy here

Paid Social

$1,250 /mo (1 platform)

Select 1 platform for paid advertising: Meta (Includes Facebook & Instagram), TikTok, LinkedIn, or X
Comprehensive audience targeting and segmentation
Conversion Tracking: Meta Ads (Meta Pixel, Events Manager, GTM integration as needed)
Competition and keyword analysis
Campaign setup and management
Ongoing ad performance analysis and adjustments
Retargeting and remarketing strategies
Image Carousels, Video Ads (9:16, 4:5, 5:1)
Landing page experiences
Detailed performance tracking and reporting
Live Reporting Dashboard: Branded, real-time performance insights for your paid social campaigns

*Your advertising budget is separate from our service fees. All ad spend for platforms such as Meta Ads (Facebook and Instagram), LinkedIn Ads, and TikTok Ads is billed directly to your business by the respective platform, using the payment method on file in your ad account.

Web Design & Development

$6,000 - 10,000

Shopify Partner & WordPress Developers
Design and develop up to 10 custom pages using a premium developer framework
Establish hosting, firewalls, security
Complimentary ADA website compliance
On-page SEO: meta titles, descriptions, ALT tags, image descriptions
Third-party integrations

*Please note that web hosting services are not included in our packages and are billed separately. We will recommend third-party hosting providers tailored to your specific needs, but the final selection and purchase of hosting services are your responsibility.

Frequently Asked Questions

Got more questions? Contact us.

Can I upgrade my beauty or aesthetics marketing package?

Yes. Whether you run a salon, spa, or aesthetic practice, you can upgrade to a larger package or add à la carte services at any time. Upgrades take effect at the start of your next billing cycle, giving you flexibility as your marketing needs and growth goals evolve.

What’s included in each marketing package?

Each marketing package includes strategic planning, campaign management, and performance reporting. You’ll also have access to our real-time dashboard to track leads, conversions, and engagement across Google, social, email, and other key channels.

Can I mix and match services?

Absolutely. You can combine packages or add à la carte services like SEO, paid social, or content creation based on your practice’s goals. We can also create a custom solution tailored to your specific needs and growth stage.

Do I get access to performance reports or dashboards?

Yes. Every client receives access to Stranded’s live dashboard, showing key metrics like ad performance, leads, and ROI across every marketing channel.

Is the advertising budget included in the monthly marketing retainer?

No. Your ad budget is separate from our service fees. All advertising spend for Google Ads, Meta (Facebook/Instagram), TikTok, or other platforms is billed directly to your salon, spa, or aesthetics practice by the ad platform. This keeps your budget fully transparent and under your control.

Do you charge salons and aesthetic practices a fee based on ad spend?

No. We never take a percentage of your ad budget. Every dollar you allocate goes directly into your campaigns. Our beauty and aesthetics marketing agency charges a flat monthly retainer, so you always know exactly what you’re paying for services.

What is the commitment for beauty and aesthetics marketing services?

We begin with a 6-month agreement to build momentum, optimize campaigns, and deliver results. After that, your plan continues month-to-month, giving salons, spas, and aesthetic practices flexibility as business needs evolve.

What does onboarding look like?

Our onboarding process is simple and collaborative. Our operations team helps connect your ad accounts, analytics, and digital properties, followed by a kickoff call to outline your 30-60-90 day strategy and long-term goals.

Who will I be working with day to day?

Day to day, you’ll work closely with our Operations team, who manage communication and workflow across Paid Media, SEO, Copywriting, and Creative. On a monthly basis, your dedicated CMO will lead strategy reviews and guide the broader direction during check-in meetings.

What if I already have an internal marketing team?

We frequently collaborate with in-house teams, offering strategic oversight, ad management, and creative support. Our role is to enhance your team’s efforts and help them scale faster.

Do you work with startups or established brands?

Both. Whether you’re launching a new med spa, scaling a multi-location salon, or running a well-known aesthetics practice, our strategies are designed to adapt and grow with your business.

What if I’m not sure which beauty or aesthetics marketing service is right for me?

No problem. During your free strategy call, our team will learn about your salon, spa, or aesthetic practice and recommend the best services to match your goals. We’ll walk through options like SEO, Google Ads, social media, and email campaigns, and can customize a plan if you need something tailored.

Do you help salons and spas increase repeat bookings and retail sales?

Yes. Our beauty and aesthetics marketing strategies are designed to help salons and spas grow repeat bookings and boost retail sales. We use tools like email and SMS marketing, loyalty campaigns, seasonal promotions, and social media to keep clients coming back. By tracking performance in real time, we identify which services and products drive the most revenue so you can maximize both appointment volume and in-store sales.

About Us / Beauty & Aesthetics / Hair Salon Marketing

Top Hair Salon Marketing Agency — Increase Appointments, Boost Loyalty, and Scale Profitably

Speak with a Salon Marketing Advisor Today

Hair Salon Marketing Strategies

One Team. One Strategy. Zero Chaos.

Search Engine Optimization

Modern SEO for Salons: How Clients Actually Search

Google Ads for Hair Salons

Google Ads for Salons: From First Click to Booked Appointment

Email Marketing For Salons

Email Marketing That Nurtures and Retains

Paid Social for Hair Salon

Paid Social That Builds Awareness and Drives Consultations

Real-Time Marketing Insights

See What's Driving Growth All in One Place

From Other Hair Salons

GLAM of Scottsdale

YoY Growth: +134% online bookings, +51% Google Business (GBP) impressions, +89% organic search impressions, +20% search clicks

Olga Castro, General Manager

The Beauty Box NY

YoY Growth: +64% website traffic, +64% Google Business (GBP) impressions, +139% organic search impressions, +128% search clicks

Gaynor Donelan, Owner

Cut Hairdressing

For luxury salon Cut, we built a mobile-first website with fast load times and intuitive navigation—making services, pricing, and booking effortless on any device.

Raphael Alvarez, Owner

Avanti Salon

Avanti Salon, a Newbury Street icon for over 40 years, has partnered with Stranded for more than a decade to enhance their digital presence.

Marketing Packages

All-In-One Essentials

All-In-One Plus

All-In-One Premium

SEO Essentials

SEO Plus

SEO Premium

Social Media Studio

Social Media Studio Plus

Social Media Studio Premium

Pay-Per-Click (Google Ads)

Paid Social

Web Design & Development

Frequently Asked Questions

Book a Free Strategy Call