Top Hair Salon Marketing Agency — Increase Appointments, Boost Loyalty, and Scale Profitably

As a dedicated salon marketing agency, Stranded helps hair and beauty salons attract new clients, increase bookings, and build loyal customer relationships. Our services include paid ads, SEO, local search optimization, and retention campaigns, all designed to deliver measurable growth. With proven expertise in beauty and aesthetics marketing, we position your salon for long-term visibility, trust, and success.

Hair Salon Marketing Agency

High-Level Marketing Guidance

We Have Salon Marketing Expertise

We understand the unique challenges of running and scaling successful hair salons, and we have a proven track record of success with top hairstylists and global beauty brands. Our team has helped businesses from boutique salons to multi-million-dollar aesthetics practices accelerate growth through focused, data-driven strategy across marketing, creative, and technology. Each month, you’ll receive dedicated one-on-one consulting to identify the right moves, remove roadblocks, and scale your salon faster with confidence.

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Hair Salon Marketing Agency
SEO and AI SEO marketing for aesthetics practices

Search Engine Optimization

Modern SEO for How Clients Actually Search

Showing up on page one is only part of the equation. At Stranded, we take a full-funnel approach to salon SEO by combining on-page optimization, local authority building, and content that connects with both search engines and real people. Our strategy helps your salon appear in AI search results, featured snippets, and platforms like ChatGPT, Gemini, and Perplexity, so you show up where clients are actively searching, comparing, and booking.

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Google Ads Agency for Hair Salons

Pay-Per-Click Strategy

Salon PPC & Google Ads That Turn Clicks Into Bookings

Our PPC campaigns are designed to meet clients at every stage of their journey, from early awareness to ready-to-book searches. Through smart targeting, keyword planning, and polished ad copy, we create campaigns that drive both traffic and new appointments. Every ad is shaped by real-time data and ongoing testing to ensure clarity, relevance, and performance. Whether it’s branded search, local promotions, or service-specific offers, we turn interest into bookings and ad spend into measurable growth.

Learn More About PPC →
Google Ads Agency for Hair Salons
Email marketing for hair salons to attract and retain clients, featuring a woman with blonde hair

Retention & Nurture Campaigns

Email Marketing That Nurtures and Retains

Led by our senior copywriter with decades of big-brand experience, we create email campaigns that turn curious subscribers into first-time salon clients and keep loyal customers rebooking. From welcome sequences to re-engagement offers, every email is crafted to spark interest, drive bookings, and keep your salon top of mind between visits.

Paid social media ad campaign promoting seasonal med spa treatments and educational content for client awareness and retargeting

Paid Social for Aesthetics

Build Awareness and Nurture Demand with Paid Social Advertising

Paid social plays a key role at the top and middle of the funnel, where audiences are passively scrolling rather than actively searching. We use seasonal promotions, event invites, and educational content to capture attention and stay in front of potential clients as they move through the decision-making process. With strategic retargeting and message sequencing, we help your brand remain visible, relevant, and ready when they are.

Paid social media ad campaign promoting seasonal med spa treatments and educational content for client awareness and retargeting
Real-time marketing insights dashboard showing active users, sessions, page views, bounce rate, traffic sources, and user trends for Stranded clients.

Real-Time Marketing Insights

See What's Driving Growth All in One Place

Stranded’s real-time dashboards bring together the metrics that matter most, including bookings, phone calls, retention, impressions, traffic, and conversions, all in one clear view. By consolidating data from every channel and system, we give you a complete picture of what drives growth and help you make confident, timely decisions that keep your salon moving forward.

From Other Hair Salons

GLAM of Scottsdale Top Hair Salon
GLAM of Scottsdale Salon - Stranded

GLAM of Scottsdale

YoY Growth: +134% online bookings, +51% Google Business (GBP) impressions, +89% organic search impressions, +20% search clicks

View Story →
The Beauty Box NY Website
Beauty Box NY Logo - Stranded

The Beauty Box NY

YoY Growth: +64% website traffic, +64% Google Business (GBP) impressions, +139% organic search impressions, +128% search clicks

Growth marketing agency
Salon Marketing Strategy - Stranded

Cut Hairdressing

For luxury salon Cut, we built a mobile-first website with fast load times and intuitive navigation—making services, pricing, and booking effortless on any device.

View Story →
Avanti Salon Boston
Avanti Salon Logo - Stranded

Avanti Salon

Avanti Salon, a Newbury Street icon for over 40 years, has partnered with Stranded for more than a decade to enhance their digital presence.

Aesthetics Marketing Packages

All-In-One Marketing Packages
All-In-One Essentials - Stranded

All-In-One Essentials

$2,500 /mo

Key Features

  • Marketing strategy and quarterly roadmap
  • Consulting: 1 hour/month dedicated to marketing strategy and planning.
  • SEO Essentials Package: Deliver consistent content, build AI recognition, and establish foundational backlink authority
  • Pay-Per-Click Strategy: Reach new customers, boost awareness, and retarget with precision using Google Ads.*
  • Email Marketing: 2 campaigns/month
  • Real-Time Marketing Insights: Branded dashboard with live performance data
  • Monthly performance report with strategic insights
All-In-One Plus - Stranded

All-In-One Plus

$3,500 /mo (Save 10%)

Key Features

  • Marketing strategy and quarterly roadmap
  • Consulting: 2 hours/month of dedicated marketing strategy, delivered in bi-weekly 1-hour sessions.
  • SEO Plus Package: Balanced SEO growth with stronger AI footprint, double the content power, and authority link building
  • Pay-Per-Click Strategy: Reach new customers, boost awareness, and retarget with precision using Google Ads.*
  • Email Marketing: 4 campaigns/month
  • Graphic design: Up to 2 collateral requests (print or digital) per month
  • Real-Time Marketing Insights: Branded dashboard with live performance data
  • Monthly performance report with strategic insights
All-In-One Premium - Stranded

All-In-One Premium

$5,000 /mo (Save 20%)

Key Features

  • Marketing strategy and quarterly roadmap
  • Consulting: 2 hours/month of dedicated marketing strategy, delivered in bi-weekly 1-hour sessions.
  • SEO Premium Package: Aggressive SEO + AI authority building, designed to dominate both traditional search engines and AI-driven results
  • Pay-Per-Click Strategy: Reach new customers, boost awareness, and retarget with precision using Google Ads.*
  • Email Marketing: 6 campaigns/month
  • Graphic design: Up to 4 collateral requests (print or digital) per month
  • Real-Time Marketing Insights: Branded dashboard with live performance data
  • Monthly performance report with strategic insights
Search & SEO Growth
SEO Marketing Packages 1 - Stranded

SEO Essentials

$650 /mo

  • Focus: A cost-effective entry package designed to deliver consistent content, build AI recognition, and establish foundational backlink authority.
  • Strategic Site Audit: Identify on-site issues, growth opportunities, and establish baseline performance.
  • Keyword & Competitor Research: Local + national keyword insights with competitor gap analysis.
  • Content Cluster Strategy: Structured keyword mapping around 5 core focus topics to strengthen topical authority.
  • On-Page SEO: Optimization of 1 priority web page/month, aligned with search intent and high-value keywords.
  • Content Creation: 1 SEO Blog Post (1,000+ words, keyword-optimized) → Built to rank in Google and surface in AI overviews
  • Mini AI SEO Backlink Boost: 2 AI-ranking press release placements or guest posts on high-authority sites crawled by AI tools
  • 100 High DA Backlinks (contextual, mix of dofollow/nofollow) with DA 45–95 range for strong authority signals
  • Basic AI Visibility Setup: (5–10 mini tasks) to seed recognition in ChatGPT, Gemini, and Perplexity
  • Google Tools Setup & Monitoring: Rank tracking, Search Console integration, and analytics configuration.
  • Live Reporting Dashboard: Branded, real-time performance insights and keyword rankings.
SEO Marketing Packages 2 - Stranded

SEO Plus

$950 /mo

  • Focus: Balanced SEO growth with stronger AI footprint, double the content power, and authority link building — designed to compete in more competitive niches.
  • Strategic Site Audit: Comprehensive review to uncover on-site issues, opportunities, and establish baseline performance.
  • Keyword & Competitor Research: Local + national keyword insights with competitor gap analysis.
  • Content Cluster Strategy: Structured keyword mapping around 10 core focus topics to strengthen topical authority.
  • Snippet Optimization: AI-friendly formatting and semantic structure for better Featured Snippet visibility.
  • On-Page SEO: Optimization of up to 2 priority web pages/month, aligned with search intent and high-value keywords.
  • Content Creation: 2 SEO Blog Posts (1,000+ words, keyword-optimized) → Built to rank in Google and surface in AI overviews
  • AI Backlink Campaign: 4 monthly placements (mix of AI-ranking press releases + guest posts on authority sites)
  • 200 High DA Backlinks (contextual, diversified sources) with DA range 50–95 to boost domain authority.
  • AI Training & Reinforcement: Ongoing Microworkers-style brand exposure tasks (monthly prompts to seed brand mentions across ChatGPT, Gemini, and Perplexity)
  • Google Tools Setup & Monitoring: Rank tracking, Search Console integration, and analytics configuration.
  • Live Reporting Dashboard: Branded, real-time performance insights and keyword rankings.
SEO Marketing Packages 3 - Stranded

SEO Premium

$1,650 /mo

  • Focus: Aggressive SEO + AI authority building, designed to dominate both traditional search engines and AI-driven results in highly competitive markets.
  • Strategic Site Audit: Advanced review to uncover on-site issues, technical gaps, and high-growth opportunities.
  • Keyword & Competitor Research: Local + national keyword insights with competitor gap analysis.
  • Content Cluster Strategy: Keyword mapping around 10+ core focus topics to build unmatched topical authority.
  • On-Page SEO: Optimization of up to 3 priority web pages/month, aligned to high-intent keywords and search intent.
  • Content Creation: 3 SEO Blog Posts (1,000+ words each, advanced SEO + conversational AI targeting) → Designed to rank in Google, surface in AI overviews, and reinforce topical authority
  • Snippet Optimization: AI-ready formatting and semantic structure for Google’s Featured Snippets + AI summaries.
  • Expanded AI Backlink Campaign:
  • 6 premium placements/month (AI-ranking press releases, guest posts, authority backlinks)
  • Each press release syndicated to 120+ Google News sites for maximum visibility
  • 300 High DA Backlinks from premium-tier, high-trust domains with DA range 50–98
  • Full AI Search Optimization Setup:
  • Complete Microworkers campaign + AI search training
  • 20–30 prompts/month, data formatting, and structured workflows to ensure recognition across ChatGPT, Gemini, and Perplexity
  • Google Tools Setup & Monitoring: Rank tracking, Search Console integration, and analytics configuration.
  • Live Reporting Dashboard: Branded, real-time performance insights and keyword rankings.
Social Media Studio (SoCal + NYC Clients)
SEO Marketing Packages 1 - Stranded

Social Media Studio

$2,300 /mo

  • 1 scheduled onsite shoot day for professional content creation
  • Social calendar with 6–8 custom posts per month across 2–3 platforms (Instagram, TikTok)
  • Light community management: responding to basic comments and DMs
  • Scheduling and posting across platforms
  • Creative briefs and direction for in-person and remote content creation
  • Deep-dive social report with actionable recommendations
  • Monthly performance report with insights & learnings
  • Bi-weekly trend watch: curated roundup of trending sounds, events, and cultural opportunities
  • Real-time marketing insights: branded dashboard with live performance data
SEO Marketing Packages 2 - Stranded

Social Media Studio Plus

$4,600 /mo

  • 2 scheduled onsite shoot days for professional content creation
  • Social calendar with 10–12 custom posts per month across 2–3 platforms (Instagram, TikTok, YouTube Shorts)
  • Moderate community management: responding to comments, DMs, and engagement 2–3x/week
  • Scheduling and posting across platforms
  • Creative briefs and direction for in-person and remote content creation
  • Deep-dive social report with actionable recommendations
  • Monthly performance report with insights & learnings
  • Bi-weekly trend watch: curated roundup of trending sounds, events, and cultural opportunities
  • Real-time marketing insights: branded dashboard with live performance data
SEO Marketing Packages 3 - Stranded

Social Media Studio Premium

$6,900 /mo

  • 3 scheduled onsite shoot days for professional content creation
  • Social calendar with 18–20 custom posts per month across 2–3 platforms (Instagram, TikTok, YouTube Shorts)
  • Advanced community management: responding to comments, DMs, and engagement 4–5x per week
  • Scheduling and posting across platforms
  • Creative briefs and direction for in-person and remote content creation
  • Deep-dive social report with actionable recommendations
  • Monthly performance report with insights & learnings
  • Bi-weekly trend watch: curated roundup of trending sounds, events, and cultural opportunities
  • Real-time marketing insights: branded dashboard with live performance data
Ads & Web Experience
Google Ads Package - Stranded

Pay-Per-Click (Google Ads)

$1,250 /mo

  • Optimization of up to 10 Ad Groups
  • Campaign Types: Performance Max, Search, Display, Video, and Shopping Ads campaigns
  • Conversion Tracking Setup: (GA4, GTM, Merchant Center)
  • Smart Bidding Strategy: Align keyword intent with performance goals to maximize your budget
  • Competition Analysis
  • Keyword Match Types: Target high-impact keywords to reach the right audience and drive more conversions
  • Copywriting: Craft compelling headlines, strong CTAs, and keyword-driven messaging to boost click-through rates and conversions
  • Landing Page Optimization: Enhance or develop landing pages with A/B testing and UX improvements to boost conversions
  • Negative Keyword Filters: Filter out irrelevant traffic and protect ad spend
  • Ongoing campaign monitoring and adjustments
  • Detailed performance tracking and reporting
  • Live Reporting Dashboard: Branded, real-time performance insights for your PPC campaigns
Paid Social Package - Stranded

Paid Social

$1,250 /mo (1 platform)

  • Select 1 platform for paid advertising: Meta (Includes Facebook & Instagram), TikTok, LinkedIn, or X
  • Comprehensive audience targeting and segmentation
  • Conversion Tracking: Meta Ads (Meta Pixel, Events Manager, GTM integration as needed)
  • Competition and keyword analysis
  • Campaign setup and management
  • Ongoing ad performance analysis and adjustments
  • Retargeting and remarketing strategies
  • Image Carousels, Video Ads (9:16, 4:5, 5:1)
  • Landing page experiences
  • Detailed performance tracking and reporting
  • Live Reporting Dashboard: Branded, real-time performance insights for your paid social campaigns
Web Design Development - Stranded

Web Design & Development

$6,000 - 10,000

  • Shopify Partner & WordPress Developers
  • Design and develop up to 10 custom pages using a premium developer framework
  • Establish hosting, firewalls, security
  • Complimentary ADA website compliance
  • On-page SEO: meta titles, descriptions, ALT tags, image descriptions
  • Third-party integrations

Frequently Asked Questions

Got more questions? Contact us.

Can I upgrade my beauty or aesthetics marketing package?

Yes. Whether you run a salon, spa, or aesthetic practice, you can upgrade to a larger package or add à la carte services at any time. Upgrades take effect at the start of your next billing cycle, giving you flexibility as your marketing needs and growth goals evolve.

What’s included in each marketing package?

Each package includes strategy, campaign management, and performance reporting. You’ll also get access to our real-time dashboard to monitor leads, conversions, and engagement across Google, Meta, and other channels.

Can I mix and match services?

Absolutely. You can combine packages or add à la carte services like SEO, paid social, or content creation based on your salon or spa’s goals.

Do I get access to performance reports or dashboards?

Yes. Every client receives access to Stranded’s live dashboard, showing key metrics like ad performance, leads, and ROI across every marketing channel.

Is the advertising budget included in the monthly marketing retainer?

No. Your ad budget is separate from our service fees. All advertising spend for Google Ads, Meta (Facebook/Instagram), TikTok, or other platforms is billed directly to your salon, spa, or aesthetics practice by the ad platform. This keeps your budget fully transparent and under your control.

Do you charge salons and aesthetic practices a fee based on ad spend?

No. We never take a percentage of your ad budget. Every dollar you allocate goes directly into your campaigns. Our beauty and aesthetics marketing agency charges a flat monthly retainer, so you always know exactly what you’re paying for services.

What is the commitment for beauty and aesthetics marketing services?

We begin with a 6-month agreement to build momentum, optimize campaigns, and deliver results. After that, your plan continues month-to-month, giving salons, spas, and aesthetic practices flexibility as business needs evolve.

What does onboarding look like?

Our onboarding process is simple and collaborative. Our operations team helps connect your ad accounts, analytics, and digital properties, followed by a kickoff call to outline your 30-60-90 day strategy and long-term goals.

Who will I be working with day to day?

You’ll have a dedicated account lead supported by our paid media, SEO, and creative specialists—all aligned with your brand and business goals.

What if I already have an internal marketing team?

We frequently collaborate with in-house teams, offering strategic oversight, ad management, and creative support. Our role is to enhance your team’s efforts and help them scale faster.

Do you work with startups or established brands?

Both. Whether you’re launching a new med spa, scaling a multi-location salon, or running a well-known aesthetics practice, our strategies are designed to adapt and grow with your business.

What if I’m not sure which beauty or aesthetics marketing service is right for me?

No problem. During your free strategy call, our team will learn about your salon, spa, or aesthetic practice and recommend the best services to match your goals. We’ll walk through options like SEO, Google Ads, social media, and email campaigns, and can customize a plan if you need something tailored.

Do you help salons and spas increase repeat bookings and retail sales?

Yes. Our beauty and aesthetics marketing strategies are designed to help salons and spas grow repeat bookings and boost retail sales. We use tools like email and SMS marketing, loyalty campaigns, seasonal promotions, and social media to keep clients coming back. By tracking performance in real time, we identify which services and products drive the most revenue so you can maximize both appointment volume and in-store sales.

Book a Free Strategy Call

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