Nestled in the stylish neighborhood of Bankers Hill, San Diego-based Cut Hairdressing is one the most talked-about full-service hair salons in the city. Their creative and highly-skilled stylists and colorists deliver unparalleled looks tailored to the individual needs of their contemporary clients. To reinforce their position as the purveyor of quality haircare in San Diego, Cut approached Stranded to design and develop a new web experience with a mobile-first approach.
With more than 75% of consumers conducting local searches with their smartphone, we placed a lot of emphasis on creating a frictionless mobile experience. Our design and development team struck a balance between being visually striking yet informative. For scalability and ease of use, we used Wordpress as the CMS and built the website on a flexible framework with modular components.
Cut is a spacious salon that has a minimalist, loft-like design that is distinctly hip and unpretentious. To help elevate the website and highlight the space, we collaborated with architectural photographer Francisco Palacios to develop a library of new images of the salon. Stranded generated additional creative assets including new team photos and images of their line of professional haircare products.
