Cut Hairdressing
Cut Hairdressing partnered with Stranded to create a modern digital experience that reflects the creativity and personality of its salons. Stranded redesigned and developed the salon website with a focus on user experience, service discovery, brand storytelling, and conversion. The result is a digital presence that makes it easier for clients to explore Cut while giving the brand a stronger foundation for continued growth.
Photographers: Victor Schwanke and Francisco Palacio
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"Many agencies have approached us over the years to improve our digital presence. Patrick clearly explained what our salon needed to captivate a broader audience. For us, having an agency who understands our business is key, and because of their years of experience with the beauty and salon industry, I knew Stranded was the perfect agency to take our salon to a world-class level."
Prioritizing User Experience
A successful salon website should make the path from discovery to appointment feel effortless. Stranded designed Cut Hairdressing's website around the client journey, creating intuitive navigation for services, stylists, products, and salon information while preserving the personality of the Cut brand. The responsive experience works seamlessly across desktop and mobile, giving clients a clear path to explore the salon and take the next step.
Brand Creative
Cut's digital presence extends beyond its website. Stranded developed creative assets that carry the salon's personality across its broader marketing, combining photography, design, content, and digital strategy into a cohesive brand experience. From the website to campaign and social content, the creative system gives Cut a consistent visual identity across the customer journey.
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