About Us / Private Equity & Venture Capital Marketing Consulting

Marketing Consulting for Private Equity & Venture Capital Firms

Stranded installs senior-level marketing leadership as a fractional CMO across your portfolio companies. We package services as retainer engagements at the company level to build repeatable go-to-market, demand generation, and revenue operations that shorten time to traction and reduce burn. Our team has led startup marketing, B2B SaaS growth, DTC commerce, and complex multi-location services, aligning founders, operators, and investors around measurable outcomes.

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Fractional CMO at Scale

Deploy executive marketing leadership to one or many portfolio companies without hiring full-time headcount. Governance, cadence, and reporting that investors trust.

Portfolio GTM Playbooks

Proven go-to-market frameworks for seed to Series B: positioning, ICP, offers, channels, campaigns, and funnels that fit stage and sales motion.

Operator-Grade Reporting

Dashboard visibility from channel to revenue. CAC, LTV, payback, velocity, and cohort analysis to inform capital allocation and board updates.

Fractional CMO services for PE and VC portfolio startups

Portfolio Marketing Leadership

Fractional CMO Services for PE & VC Portfolios

Go-to-Market Strategy for venture-backed startups: positioning, ICP, offer design, pricing, messaging.
Demand Generation: lifecycle email, content marketing, webinars, partner marketing, ABM for B2B.
Performance Marketing: Google Ads, paid social, PMax, landing pages, CRO, lead routing.
SEO & Thought Leadership: a three-step approach focused on strategic content mapping, technical optimization, and authority growth through PR and digital reach.
Revenue Operations: CRM hygiene, pipeline stages, attribution, lead scoring, SLA alignment.
Analytics & Forecasting: CAC/LTV modeling, media mix, cohort tracking, board-ready reports.
Team Mentorship: upskilling junior marketers, hiring roadmaps, vendor/agency management.
Interim Leadership: bridge the gap while recruiting a full-time VP/CMO.

Marketing consulting for venture capital and private equity firms

Investor Growth-Focused Systems

A Repeatable Operating Model for Growth

We partner with private equity and venture capital teams to reduce execution risk and accelerate revenue at the portfolio level. Startups often lack marketing leadership. Stranded provides the systems, cadence, and talent leadership to build traction and signal-market fit faster.

Install an executive marketing function without adding fixed headcount.
Align GTM with product, sales, finance, and founder priorities.
Stage-appropriate channel mix and budget controls to protect runway.
Pre- and post-investment audits to de-risk acquisition and integration.
Board-ready reporting across pipeline, revenue, and retention.

Fractional CMO for portfolio company growth

Our Portfolio Engagement Process

Audit & Diligence

360-degree assessment across GTM, channels, CRM, analytics, and team. Quick wins plus 90-day plan.

GTM Plan

Positioning, messaging, channel strategy, budgets, success metrics, and governance cadence.

Execute & Enable

Campaign buildout, CRO, content, paid media, RevOps hygiene, and sales enablement aligned to targets.

Lead & Mentor

Manage vendors, upskill teams, and recruit key roles while establishing repeatable operating rhythms.

Optimize & Scale

Forecasting, cohort analysis, media mix modeling, and budget rebalancing to improve efficiency and scale.

Report & Align

Investor-grade dashboards and monthly readouts that connect marketing activity to revenue and runway.

Portfolio marketing analytics dashboard for private equity and venture capital

Portfolio Intelligence in Real Time

Stranded’s real-time dashboards unify performance across your entire portfolio, bringing the metrics that matter most into one clear view: revenue, pipeline, acquisition cost, retention, impressions, traffic, and conversions. By consolidating data across startups, channels, and systems, we give investors and operators a shared source of truth—so capital and strategy decisions can be made with clarity, confidence, and speed.

$Retainer fractional CMO packages for portfolio startups$

Portfolio Retainers

Services are offered as monthly retainers that can be structured at the company level or priced individually per startup. Each engagement combines marketing consulting with Stranded’s full suite of digital marketing agency services, including paid media, SEO, creative, email, and analytics.

Retainers scale by scope and cadence, with defined KPIs, SLAs, and investor-ready reporting. Ideal for Seed, Series A, and post-acquisition acceleration.

Dedicated fractional CMO + execution pod for strategy and implementation
Weekly working sessions and monthly executive reviews for alignment
Custom dashboards tracking CAC, LTV, pipeline, and payback metrics
Optional add-ons: PR, creative production, sales enablement, and content operations

Frequently Asked Questions

Got more questions? Contact us.

What is a fractional CMO?

A fractional CMO is an experienced marketing executive who partners with your company on a part-time or contract basis. They provide senior-level strategy, leadership, and execution guidance without the cost of a full-time hire.

What are the benefits of hiring a fractional CMO?

You gain executive-level marketing leadership at a fraction of the cost, flexible engagement terms, faster time to value, and an objective perspective to align marketing, sales, and product. Fractional CMOs also mentor your team and improve accountability with measurable KPIs.

Who should hire a fractional CMO?

Fractional CMOs are ideal for startups, scaling brands, and private-equity or venture-backed companies, as well as organizations in leadership transition. They are a strong fit when you need marketing expertise but are not ready for a permanent, full-time CMO.

What is included in a fractional CMO engagement?

Engagements typically include go-to-market strategy, messaging and positioning, demand generation, pipeline and retention optimization, vendor and team management, and regular strategy sessions with reporting. The exact scope and cadence are tailored to your business goals.

How does this work for PE and VC portfolio companies?

We package services as company-level retainers so each portfolio startup gets stage-appropriate leadership. We install governance, standardize reporting (CAC, LTV, payback), and align founders, sales, and product to accelerate traction and reduce execution risk.

How much does a fractional CMO cost?

We offer tiered packages as well as custom enterprise solutions. Pricing varies by scope, hours, and company size. Most engagements range from $2,000 to $5,000 per month, designed to deliver the majority of the value of a full-time CMO at a fraction of the cost.

How do I get started?

Schedule a discovery call. We will review your goals, challenges, and team structure, then recommend the best-fit plan or custom engagement to accelerate growth.

Do you offer digital marketing services for PE/VC firms and their portfolio companies?

Yes. In addition to fractional CMO leadership, we deliver full-funnel digital marketing for investment firms and their startups, including SEO, paid search and paid social (PPC), email and lifecycle marketing, conversion rate optimization, content development, analytics, and marketing operations.

What types of startups do you work with?

We partner with a range of venture-backed and PE-owned companies, including DTC and ecommerce brands, B2B SaaS and PLG platforms, CPG, marketplaces, fintech, multi-location services, healthcare, climate/clean tech, and hardware-enabled software.

How do you integrate with existing teams and agencies?

We slot in as executive marketing leadership, set operating cadence and KPIs, and collaborate with internal teams and external partners. We streamline briefs, prioritize initiatives, and create shared dashboards so everyone is aligned on outcomes and timelines.

What does the first 90 days look like?

Week 1–2: audit and baseline. Week 3–4: GTM plan, channel mix, and roadmap. Month 2: execution sprints across content, paid, CRO, and RevOps hygiene. Month 3: optimization and forecasting, with a board-ready readout.