In a competitive real estate market, San Diego-based Realtor Maricruz Sanchez of Berkshire Hathaway partnered with Stranded to create a bold, mobile-first web experience for her firm, MC Sanchez Realty. The goal was to differentiate her brand and connect with a new generation of home buyers through a streamlined, visually engaging digital presence.
Photos by Victor Schwanke
Selling a lifestyle is just as important as selling a home. To bring this vision to life, Stranded commissioned San Diego-based photographer Victor Schwanke to capture a collection of versatile brand assets for use across the website and digital platforms. Together with the client, we scouted key locations that reflect the convergence of old and new—highlighting San Diego’s rich architectural heritage, vibrant waterfront, and modern luxury condos—to create a visual narrative that resonates with today’s home buyers.
Real estate platforms often overwhelm users with cluttered interfaces and disjointed experiences—especially when paired with the stress of finding the right agent. Stranded set out to solve both issues by crafting a streamlined, intuitive experience centered around clarity, usability, and mobile-first design. The visual language is clean and minimal, with purposeful copy and striking imagery that reflect the brand’s identity while guiding users through the journey with ease. Built on WordPress using a modular, component-based framework, the site is optimized for scalability and future growth. For seamless property browsing, we integrated MLS-powered search functionality, delivering up-to-date listings directly within the site.
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