LEUS, an adventure-ready towel brand available in over 1,000 retail stores worldwide, partnered with Stranded to design and build their Shopify-powered e-commerce experience. Our collaboration led to a 63% year-over-year revenue increase, with 68% of Q4 sales from paid social and PPC, and an 82% rise in organic search traffic.
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We designed three category-specific pages—Beach, Fitness, and Golf—to immerse customers in the LEUS brand experience. Through curated visuals and concise storytelling, each page highlights product benefits and usage, reinforcing LEUS’s commitment to sustainability and performance. This approach empowers customers to connect with each product's unique narrative, fostering deeper engagement with the brand.
Recognizing that 55% to 70% of LEUS's transactions occur via mobile devices, Stranded prioritized a mobile-first design to streamline product discovery and enhance user experience. This approach aligns with broader consumer trends, as mobile commerce is projected to account for 75% of all e-commerce sales by 2025. By optimizing for mobile, we aim to boost engagement, increase conversions, and elevate customer satisfaction.
To enhance the shopping experience and encourage higher spending, we implemented a dynamic free shipping progress bar on LEUS's website. As customers add items to their cart, the progress bar updates in real-time, clearly indicating how close they are to qualifying for free shipping. This interactive feature not only simplifies the path to free shipping but also leverages consumer behavior insights—studies show that 58% of shoppers add items to their cart to meet free shipping thresholds. By providing transparent and engaging incentives, the client's goal was to increase average order value and customer satisfaction.
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