Client Stories / All Access Madrid with Derek Warburton
All Access Madrid with Derek Warburton
IFEMA tapped Stranded’s Madrid office to concept and produce All Access Madrid, a four-part digital series hosted by celebrity stylist Derek Warburton. The campaign pulled back the curtain on Mercedes-Benz Fashion Week Madrid, spotlighting iconic designers like Custo Barcelona and Agatha Ruiz de la Prada while celebrating the city’s electric fashion culture. Distributed across social channels, the series drew nearly 100,000 views and 36,000 likes in its first week—amplifying Madrid’s global fashion footprint.
Videographer: Ammar Montaser for Stranded
Bringing Madrid’s Fashion Pulse to Life
Derek took audiences beyond the velvet ropes—offering front-row access to runway debuts and intimate conversations with designers like Custo Barcelona, Agatha Ruiz de la Prada, and Juan Vidal. He also sat down with fashion power players to unpack the industry’s future and Madrid’s rising influence within it. To capture the city’s rhythm, we followed Derek through open-air markets and spontaneous street-side chats with creative insiders—bringing the spirit of Madrid’s fashion scene to life.
Star Power Meets Social Reach
With a media-savvy background, a roster of A-list clients, and deep roots in the fashion world, Derek Warburton brought dynamic energy and credibility to the series. Shared across Facebook, YouTube, and Instagram, the combined reach of Derek and MBFWM helped drive nearly 100,000 views and 36,000 likes within the first week.
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