Mercedes-Benz Fashion Week Madrid
In partnership with IFEMA Madrid, Stranded’s Spain division developed a digital content series capturing the energy and creativity of Mercedes-Benz Fashion Week Madrid. Our work combined fashion video production and digital storytelling with strategic support for participating designers across e-commerce, digital strategy, and advertising.
Fashion Video Production Meets Digital Storytelling
Madrid was ready to claim a larger place on the global fashion stage. Working alongside IFEMA Madrid, Stranded’s Spain division helped bring that ambition to life through a more cinematic, digital-first approach to Mercedes-Benz Fashion Week Madrid. From the runway to backstage with L’Oréal Professionnel, we captured the designers, beauty, personalities, and energy shaping Madrid’s fashion culture. The result was original fashion video content and digital storytelling designed to carry the experience far beyond the shows themselves.
"We’re excited and grateful for the opportunity that Director Charo Izquierdo and IFEMA have given us”, says Patrick Kritchever, CEO of Stranded. "Charo wants to highlight the connection between Fashion Week and how digital plays a role in that. Our goal is to bring a fresh perspective to cinematic storytelling to highlight the amazing brands and attendees participating."
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