We embarked on a collaboration with photographer Heather Young, based in Orange County, to create a dynamic library of brand assets for our company. Our overarching goal was to showcase the remarkable versatility of the client's ginger beer, both as a standalone non-alcoholic option and as a key ingredient in enticing mocktails. This strategic approach proved to be instrumental in our endeavors to secure additional wholesale accounts.
We were able to capture the essence of our ginger beer in a visually captivating manner. The resulting brand assets, meticulously curated for use across our social media platforms and e-commerce channels, authentically portray the diverse ways our product can be enjoyed.