Client Stories / Jaunt Coffee Roasters
Jaunt Coffee Roasters
Jaunt Coffee Roasters came to us three years into their journey, right as the pandemic disrupted routines and reshaped buying habits. Known for their ethically sourced, roasted-to-order coffee, Jaunt needed more than a great product—they needed a brand experience built for growth. We designed and developed a new Shopify site, captured product and lifestyle imagery, and produced a suite of engaging brand videos. Paired with targeted PPC, paid social, and SEO strategies, our efforts fueled a 400% growth surge from 2020 to 2023. Together, we turned a moment of uncertainty into a launchpad for lasting success.
Produced by Stranded x Knowmad Development
Brand Storytelling
Video is one of the most powerful tools for building trust and sparking connection throughout the customer journey. With over a decade of experience in visual storytelling, we partnered with filmmaker Brock Vanheel to create a short-form video series that captures the spirit of Jaunt’s one-of-a-kind experiences. Designed for maximum reach and engagement, we delivered content in multiple formats—16:9, 4:5, 1:1, and 9:16—amplifying both brand awareness and lead generation across every channel.
Photos by Lee Sepulveda
Product Imagery
High-quality product imagery builds trust, reduces returns, and keeps customers coming back. With over a decade of experience creating standout content for brands, we partnered with photographer Lee Sepulveda to produce premium visuals across every channel. The result: a consistent, compelling brand presence that drives loyalty and supports long-term growth.
Photos by Lee Sepulveda
The Website
Built on Shopify, the website was designed with multiple objectives in mind: e-commerce, brand storytelling, and driving foot traffic to the physical location. With more than 75% of consumers using smartphones for local searches, we focused on delivering a seamless mobile experience.
To appeal to both seasoned specialty coffee enthusiasts and first-time buyers, we included clear roast levels and tasting notes under each product for easy scanning. Visual cues were strategically incorporated to highlight quality and reinforce the brand’s value. Through continuous conversion rate optimization, we've seen an impressive 85% increase in conversion rates year-to-date.
Frictionless Buying Journey
Convenience and flexibility are reshaping how customers shop online. Jaunt’s customizable coffee subscriptions let customers choose their delivery frequency and quantity—saving time, money, and stress. By integrating Shopify’s Shop Pay Installments and embracing Buy Now, Pay Later (BNPL), Jaunt connects with Gen Z and millennial shoppers who value flexible payment options. In fact, nearly 60% of consumers prefer BNPL over credit cards, citing easier payment management and fewer fees (Investopedia, 2024). Strategic upselling at checkout has also driven a 5–10% lift in sales, turning small add-ons into big wins for the brand.
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