Jaunt Coffee Roasters

The Website

Built on Shopify, the website was designed with multiple objectives in mind: e-commerce, brand storytelling, and driving foot traffic to the physical location. With more than 75% of consumers using smartphones for local searches, we focused on delivering a seamless mobile experience.

To appeal to both seasoned specialty coffee enthusiasts and first-time buyers, we included clear roast levels and tasting notes under each product for easy scanning. Visual cues were strategically incorporated to highlight quality and reinforce the brand’s value. Through continuous conversion rate optimization, we've seen an impressive 85% increase in conversion rates year-to-date.

Frictionless Buying Journey

Convenience and flexibility are reshaping how customers shop online. Jaunt’s customizable coffee subscriptions let customers choose their delivery frequency and quantity—saving time, money, and stress. By integrating Shopify’s Shop Pay Installments and embracing Buy Now, Pay Later (BNPL), Jaunt connects with Gen Z and millennial shoppers who value flexible payment options. In fact, nearly 60% of consumers prefer BNPL over credit cards, citing easier payment management and fewer fees (Investopedia, 2024). Strategic upselling at checkout has also driven a 5–10% lift in sales, turning small add-ons into big wins for the brand.